NASA Spin-Offs From Space Technology to Earth Invention

Discrimination An Understanding Of The Term Discrimination

In order to understand what theories best explain the process of discrimination it is important to have an understanding of the term discrimination. The research shows that discrimination occurs when you are treated less favourably than another person. Thompson suggests (2006, pg13) discrimination is when: ‘A person or group suffer a detriment because they are identified as different in terms of gender, race/ethnicity, and sexual identity and so on’. It could be said that Thompson is aware of the various areas of discrimination such as racism; sexism and ageism however these are only examples of how discrimination manifests itself for people and what Thompson research suggests does not look at the causal factors. As individuals we would expect to be treated fairly and as an equal. Equality is about fairness in society regardless, for example, of a person’s social background or disabilities. With the ability to recognise that historically certain groups of people with particular characteristics for example race, sexuality and religious beliefs have experienced direct discrimination. When picking up a national or local newspaper or turning on the television we see and hear examples of discrimination and oppression occurring. We can recognise some aspects of oppression but many are embedded into everyday existence and quite often go unnoticed. Where I currently work for example has no disabled access to our upstairs training room. This seriously puts an environmentalShow MoreRelatedEssay about Sex Discrimination 1597 Words   |  7 PagesIntroduction Discrimination involves action toward individuals on the basis of their group membership; Baron and Byrne (1994) defined discrimination as prejudice in action. Discrimination can take a very overt form (e.g., refusal to hire women into certain jobs), but in many instances, gender discrimination involves the degree to which the workplace is open to versus resistant to the participation of women. Although many discussions of gender discrimination have focused on the ways managers andRead MoreDifferent Perspectives Of Immigration And Discrimination1378 Words   |  6 Pagesdifference. As this somehow forces this individual into a category prone to discrimination as mentioned in the earlier paragraph, very little is known as to why this is the case. What is known however, is the many commonalities that continue to transpire through synchronized immigrant experiences. Moreover, the purpose of this essay, is to provide you with a three dimensional perspective of immigration and discrimination. When it comes to this subject as a whole, it is essential that we take aRead MoreRace Relations : A Resolved Issue?1644 Words   |  7 Pagesand investigate our racial assumptions. In todays’ day and age, fear is fostered in the danger of pretending to seek justice when action isn’t taken. Race relations can be resolved if we approach the problem correctly and effectively on appropriate terms. The classification of races is no simple task. Over the last couple of years, it has sparked numerous debates across the country, including disputes over natural and legal rights. Historically, racial categories in the US have been shaped by theRead MoreShould Gay Rights Be Legal?1580 Words   |  7 Pagesfor our community due to sexuality. Sexual discrimination is considering a candidate or worker unfavorably because of a person’s sex, or affiliation with a group or groups related with a specific sex. The law forbids discrimination based on sex when it comes to any aspect of employment, including hiring, firing, pay, job assignments, promotions, layoff, training, fringe benefits and any other term or condition of employment. Gender identity discrimination, on the other hand, is more specific to peopleRead MoreShc 23 - Introduction to Equality and Inclusion in Health, Social Care or Children’s and Young People’s Settings816 Words   |  4 PagesEquality and In clusion in Health, Social Care or Children’s and Young People’s Settings 1.1 The term ‘Diversity’ means the state or fact of being diverse; different or unlike. Within equality and inclusion it is the difference between individuals and groups including: culture, nationality, ability, ethnic origin, gender, age, religion, beliefs, sexual orientation and social class. The term ‘Equality’ means the state or quality of being equal; correspondence in-quantity, degree, value, rankRead MoreThe Issues Of Discrimination And Harassment1575 Words   |  7 PagesIntroduction This essay explores the issues of Discrimination and Harassment, in particular, the legal obligations, protection and resources available to human service clients, within Australia and specifically Queensland. A particular level of knowledge is required by human services workers in regards to the judiciary system, legal accountabilities and statutory obligations, to provide the most appropriate level of care for clients of social workers. By describing how the legal framework is relevantRead MoreChampion equality, diversity and inclusion1712 Words   |  7 Pagesas an individual. This type of stereotyping happens when people lack knowledge about equality and inclusion. The effects of barriers to employees are also high as they are excluded from their human right. Employer can easily discriminate those in terms of race, gender, sexual orientation and culture. 1.3 Analyze the impact of legislation and policy initiatives on the promotion of equality, diversity and inclusion in own area of responsibility My work place is committed to the promotion of equalityRead MoreDisparity and Discrimination Essay790 Words   |  4 Pagesconstruction, and disparity vs. discrimination. There will be definition on these terms. After defining the all terms, I will apply these terms to the criminal justice system using examples to illustrate the understanding of the definitions. Pseudospeciation Pseudospeciation begins with the fact that cultural differences cause humans to separate into different social groups, with different language, dress, customs, ect. Erik Erikson was known as the first person to use this term in 1966 explaining theRead MoreEqual Employment Opportunity Essay1514 Words   |  7 Pagesstipulations and overlooks all of the federal equal employment opportunity regulations, practices and policies (â€Å"Federal Laws Prohibiting Job Discrimination Questions and Answers†). Some laws that have been passed are the Equal Pay Act of 1963, Title VII of the Civil Rights Act of 1964 and Age Discrimination in Employment Act of 1967. Although some discrimination is still a problem, all of these laws have helped the United States citizens become treated more equally in the work force. The Equal PayRead MoreDiscrimination : Nature Or Nurture1399 Words   |  6 Pages Discrimination: Nature or Nurture Felicia Turner Misericordia University Abstract Unfortunately discrimination is a part of every day life all around the world. The book The Boy in the Striped Pajamas proves that discrimination is not an innate behavior; rather it is a learned behavior. This means that when a child is born, he or she does not automatically discriminate against someone that is different from them. Children that are first born learning to walk and talk think everyone

Sex, Religion, And Discrimination - 1132 Words

1. Chapter Summary Historically, there has been race, sex, religion, and many other sources of discrimination worldwide. America has come a long way in bringing justice to those who have been discriminated, and to prevent it from happening by implementing relevant policies. However, it is apparent that traces of these historical discriminations have followed us onto the new era of the 21st century. In the past few months alone, there were a few laws executed to stop inequity allowing for: †¢ Same sex marriage, and †¢ Gay/lesbian service in the military (this law is still limited to open transgender citizens) (1). Gender pay gap, is also another evidence of gender disparity. A full-time women employee earns 78 cents of every dollar a male earns, this ratio differs from one state to another and it varies from 91cents in DC to 66 cents in Louisiana(2) shows the un-uniformity among the state laws. Many people hide their gender identity in the workplace, to get recognized for their talents, because they are afraid that the gender bias may restrict their growth. In the screenshot below from Equal Employment Opportunity data analysis, it is clear that the presence of women in the workforce globally is still 40% less than men and the White race still has the majority of the jobs in the US (15). In this chapter, you will learn about different types of discrimination in the work place and how to implement effective policies to eliminate such situations. Figure 1- Workforce byShow MoreRelatedRacial Discrimination : The Act Of Making Or Perceiving A Difference1705 Words   |  7 PagesMerriam-Webster defines discrimination as, â€Å"the act of making or perceiving a difference† (Discrimination, 2017.) Does your skin color impact the quality of your work or the fortitude your resolve? It may seem that the answer to that question is quite clear, nonetheless, 32,309 cases of race/color discrimination were reported in fascial year 2016 (EEOC, 2017.) Prejudice and discrimination are often mistaken for one another, however, prejudice is the negative attitude toward a category of peopleRead MoreWorkplace Discrimination Essay examples1339 Words   |  6 PagesWorkplace Discrimination Discrimination occurs when an employee suffers from unfavorable or unfair treatment due to their race, religion, national origin, disabled or veteran status, or other legally protected characteristics. Employees who have suffered reprisals for opposing workplace discrimination or for reporting violations to the authorities are also considered to be discriminated against. Federal law prohibits discrimination in work-related areas, such as recruiting, hiring, job evaluationsRead MoreConsumer Discrimination And Sexual Orientation Based Discrimination1162 Words   |  5 PagesEarlier this year, the concepts of consumer discrimination and sexual orientation based discrimination have come to a forefront in American politics and should be dealt with through federal legislation (Payne, 2015). Two arguments which can be used to argue on the side of discrimination are the First Amendment used in tandem with corporate personhood and the First Amendment used on its own. I argue, however, that c orporate personhood is not a legitimate argument nor is the First Amendment groundsRead MoreReligious Persecution At Work?1434 Words   |  6 Pagesjail for refusing to issue same-sex marriage licenses. Since our country has a great diversity, employers may decide to hire their employees from a great variety of countries and different religious backgrounds. In an ideal work environment, the religious beliefs of a given employee, or the employer, do not have a conflict. Each individual is free to believe as he or she chooses and, as the work gets done right, neither of them will encounter difficulty with religion. However, in the real world,Read MoreThe Legalization Of Gay Marriage1749 Words   |  7 PagesLegalization of Gay Marriage: A Step to Equality Imagine a world where heterosexuals are the minority. Straight people would be the ones fighting for the same rights as homosexuals. Same-sex marriages would be average and normal, while straight marriages would be frowned upon and considered unholy in the eyes of religion. Heterosexuals would be denied service at restaurants because of their sexuality, they would be called derogatory names while holding their partner’s hand and most importantly, theyRead MoreCivil Rights And Civil Liberties1157 Words   |  5 Pageswithout the discrimination. 1 â€Å"American liberals believe that both civil liberties and civil rights are harmonious aspects of a basic commitment to human rights† (‘The case of Discriminatory Verbal Harassment’). It gave right to every citizen of the country to live freely without the government interfere. Civil right and Civil liberties has benefited and protected citizen in different way. Civil rights are the right which is focused on the rights of equality against the discrimination done on theRead MoreWhy The Women Of Wall Street Are Disappearing1132 Words   |  5 Pagesmeeting the qualifications, thus an example of discrimination. The employer can discriminate for race, sex, gender, origin, or disability. According to the business dictionary, discrimination is illustrated as a â€Å"bias or prejudice resulting in denial of opportunity, or unfair treatment regarding selection, promotion, or transfer. Discrimination is preformed commonly on the grounds of age, disability, ethnicity, origin, political belief, race, religion, sex, etc. factors which are irrelevant to a personRead MoreEqual Employment Opportunity Essay1514 Words   |  7 Pagesstipulations and overlooks all of the federal equal employment opportunity regulations, practices and policies (â€Å"Federal Laws Prohibiting Job Discrimination Questions and Answers†). Some laws that have been passed are the Equal Pay Act of 1963, Title VII of the Civil Rights Act of 1964 and Age Discrimination in Employment Act of 1967. Although some discrimination is still a problem, all of these laws have helped the United States citizens become treated more equally in the work force. The Equal PayRead MoreWorkplace Discrimination : Discrimination And Discrimination1588 Words   |  7 Pagesthey possess. Unfortunately, prejudice and discrimination occur even in places which, by definition, should be free of all personal prejudices – specifically, in offices and other business surroundings. This tragedy is called workplace discrimination; not every unfair behavior at work, however, can be assessed as discrimination. Discrimination in the workplace happens when an employee experiences unfair treatment due to their race, gender, age, religion, marital status, national origin, disabilityRead MoreBusiness Ethics, Its Current Practices And Various Aspects1388 Words   |  6 Pagesits current practices and various aspects: Discrimination related to the employment in the businesses is one of the major ethical issues nowadays. It creates many problems in the workplace and can reduce the motivation level, loyalty and commitment with the firms. Discrimination on workplace can be defined as the imbalanced or unequal treatment with employees based on biases. This biasness may be based on age, sex, race, ethnicity, nation, language, religion and disability of employees etc. It is the

The Young High School Student Essay - 1757 Words

Throughout the novel Friendswood, many different perspectives of one town are approached and described through separate narrators in the story. Each character brings a different point of view, looking at the events occurring throughout the novel in many different ways. Because of these different narrations and points of view, the reader is able to learn more about each character individually, learning how and why the events affect that character. Even though Dex has a smaller role in the novel, the young high school student brings his own interpretation of events in a very different way than many of the other characters. Dex is a unique character because he does not seem to have any personal connections to the events that occurred in Rosemont years before. However, despite his lack of connections to past events, Dex’s character is unique and substantial to the plot. His personality and actions throughout the novel are directly influenced by his parent’s divorce, forcing him to take on mature responsibilities at a young age. Dex’s age, lifestyle, and personality sets him apart from the other characters in the novel. He brings the novel into his young world when he introduces his life, one that seems to be distant and different from all other characters in the story. He reveals a lot about himself in the very first line of his section, stating that he lives in trailer with no sense of insecurity. He does not sugar coat his life or paint it in a better light than itShow MoreRelatedBuilding A Space Where Student And School Success Are Measured Not Only By Standardized Test Scores930 Words   |  4 Pagesspace where student and school success are measured not only by standardized test scores but by the impact of community uplift. 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The School is predominantly white (85%), then Black (8%), Asian (3%), Hispanic (2%), and two or more races (2%). This will reveal different historical influences on the students 1, Brookville High School and E.C. Glass High School Economic – The Median household income according to the U.S. Census is around $47,162. The average house costs around $150,300 in the CampbellRead MoreMusic And Its Effect On Students1202 Words   |  5 Pageseveryday life, it is starting to decline in the nation’s schools. Although music does not seem as important as other core classes such as math and English, it is often forgotten that music impacts students in ways that applies to their core classes. From a young age, music develops skills that are needed to be successful throughout children’s school careers, their postsecondary endeavors, and their adult lives. 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These questions include: appropriate age for introducing sex ed; shou ld sex ed be mandatory or optional; and whether sex ed programs should be comprehensive or abstinence-based. Sex ed is a necessary subject to teach in schools. It should be appropriate to the grade level and taught in a knowledgeable, unbiased manner.Read MoreThe Cuckoo s Effect On Adolescent Minds1440 Words   |  6 Pagespermitted in certain schools. Considering the great value in this novel, there is some controversy as to whether the book should be banned from school curricula. The age of the students studying this book plays an important role in whether reading Kesey s novel is appropriate for middle school students. Although the vulgarity and profanity present in One Flew Over the Cuckoo s Nest is questionable for middle schoolers, it serves as quality reading material for high school students because of the positiveRead MoreGraduation Speech : High School888 Words   |  4 Pagesmiddle school, high school. Some high school graduates may consider those four years the best ye ars of their life because of the minimal stress and care free living. The purpose that high school serves in the twenty first century is to prepare students for college. A few minor reasons for high school are preparation for the workforce, community building, and socialization. With approximately only twenty five percent of freshmen classes graduating, the high school education is in danger. A high school

Csr Framework Free Essays

Theoretical Framework: Corporate Social Responsibility (CSR) Definition CSR is a much broader concept than business ethics. Business ethics is the application of ethics and ethical theory to the decision of business. CSR claims that businesses are more than just profit-seeking entities and, therefore, also have any obligation to benefit society. We will write a custom essay sample on Csr Framework or any similar topic only for you Order Now CSR is about business and other organizations going beyond the legal obligation to manage the impact they have on the environment and society. In particular, this could include how organizations interact with their employees, suppliers, customers and the community in which they operate, as well as the extent they attempt to protect the environment. Nature According to Carroll’s four-part model, corporate social responsibility encompasses the economic, legal, ethical, and philanthropic expectations [placed on organizations by society at a given point in time. Motivation To be corporate social responsible, businesses must go beyond profit-making to be responsible for a variety of stakeholder groups other than focusing exclusively on investors. It is applicable to both large corporations and SMEs. The firm goes beyond compliance and engages in ‘actions that appear to further some social good, belongs to the interests of the firm and that which is required by law’. Outcome The outcome of CSR includes financial performance, corporate reputation – brand image, employee commitment, cost saving, customers, government, and competitiveness. Components There are six stakeholder groups considered as the most important influence factors in terms of corporations’ social responsibility. They are shown as followings: Customer responsibility practices It demonstrates customer commitment by providing high quality service that includes complete information, responding to customer complaints, and adapting products and services to enhance customer satisfaction. Employee responsibility practices This element includes equitable employee selection, promotion, and compensation practices, supporting employee educational development, and helping employees attain work-family life balance. Investor responsibility practices It encompasses the factors related to seeking investor input on strategic decisions, responding to investor needs and requests, and providing all investors with a competitive return on their investment. Supplier responsibility practices It focuses on developing long-term collaborative supplier relationships founded on open communication and information sharing, cooperative goal- and decision-making, and offering suppliers price guarantees for the future. Community responsibility practices It demonstrates voluntary commitment to improve the quality of life in their local communities by giving resources to local charities, and sponsoring cultural, sports, and education programs. Environmental responsibilities It integrates environmental sustainability goals and objectives in organizational operations. It is typified by voluntarily exceeding government environmental regulations, implementing environmental management systems. Influence Factors There are two types of Influence Factors in CSR, which are Macro Factors and Micro Factors. Macro Factors are the external elements affecting CSR strategy development of the company whereas Micro Factors are those internal elements having effect on CSR strategy decision making of the company. Macro Factors can be the environmental factors such as Political, Economical, Social and Technological elements. On the other hand, Micro factors can be Firm size, Budget, Top management commitment, Decision maker morality and Company culture. How to cite Csr Framework, Papers

Market segmentation of Wesfarmers Samples †MyAssignmenthelp.com

Question: Discuss about the Market segmentation of Wesfarmers. Answer: Market Segmentation Market segmentation refers to the process that is used in the division of a broad customer base or the business market that consists of the various potential as well as the existing customers of the concerned business organization. The market is divided into the various sub-groups or sub-divisions that are known as the segments of the concern. The division is generally based on the various platforms that seem to be common among the members who have been clubbed under one single category (Guo et al., 2013). These factors might include the similarity in the lifestyles of the people or in the demographic profiles of the concerned people. The other matters that are included in these factors are the common interests and the shared needs of the concerned members of the society. The major aim of the process of the segmentation is to put forth the creation and the identification of the various high yield segments of the market wherein the concerned company might have been operating. These hi gh yield segments generally refer to the various areas that demonstrate the most likeliness in the profitability of the concern or might display the greater potential for the growth in the future. The major motive behind the selection of these areas is to pay special attention to these areas so that they might help the concerned company to grow in the positive direction (Rogerson, 2013). The segmentation of the market is generally based on various factors that might include the following. The resources of the company The company might put forth the implementation of a competitive and the effective segmentation plan in the cases whenever there is a restriction in the amount of the resources that the concerned company might introduce. The variability of the products Themarketing approach of the products might be dependent on the uniformity and the differentiability of the various products that are manufactured by the concerned company (Kiel, 2014). The life-cycle of the products The segmentation of the products tends to be necessary during the time wherein the company might have to deal with a huge number of the competitors for the concerned products. The characteristics of the operational market The company needs to put forth the variety in the segmentation of themarketing approach wherein the various clients do depict the difference in their tastes. Competition in the market The concerned company might need to depict the various segmentation approaches in the market wherein the competitors of the organization tend to put forth the application of the various segmentation approaches in order to strengthen their client base (Zolnowski, Wei Bohmann, 2014). The segmentation of the concerned market might be dependent on the various factors like the factors that are related to the demography of the concerned market, the geographical location of the concerned market, the psychographical conditions of the customer and the behavioral tendencies of the given customers (Jary Wileman, 2016). These factors tend to have a huge impact on the market segmentation approaches that are followed by the various business organizations. The behavioral segmentation of the organization helps the company to deal with the various target clients on the basis of the behavior that they tend to put forth while purchasing a certain product or service. According to certain marketers, it might be said that the behavioral factors that are related to the segmentation of the concerned market are of higher value than the various matters that pertain to the demographical and the geographical factors that are necessary for the segmentation of the concerned market of the organization. The various factors that might be termed as the behavioral factors include the occasion of the purchase, the benefit that the concerned customer might seek from the concerned product or service, the status of the concerned user, the frequency of the purchase by the concerned buyer, the loyalty of the concerned client, the readiness of the concerned buyer, the attitude of the concerned client to the concerned service or product and the status of adoption that is demonstrated by the concerned client towards the product or service (Laudon Traver, 2013). The behavioral segmentation as displayed by the Australian retail magnet, Wesfarmers, deals with the shoppers who majorly tend to buy the grocery items. The retail magnet is also observed to be catering to the various members who tend to shop for the products that are related to the products that might be needed for meeting the various requirements of the household and the lifestyle that is led by the concerned members of the clientele. The retail magnet, operative majorly on Australia, might also need to deal with the various shoppers who might be requiring the various parts that are needed for the proper functioning of the automobiles that are owned by the concerned company. The demographic segmentation of the market depends upon the various demographical variables that are exhibited by the various clients of the concerned organization. The experts who have been advocating for the demographic segmentation are of the opinion that the clients belonging to the demographic profile that bear similarity to each other might demonstrate similarity in their purchase patterns, interests, lifestyles and their motivational factors. These, according to the experts might in turn lead to the similarity in the preferences of the brands, products and the services that the various companies offer in the given market (Han et al., 2014). The various factors that might be considered to be the demographic factors might include the factors that pertain to the age of the client, the family size of the concerned client, the socio-economic status of the concerned clients, the financial status of the concerned client, the educational attainment of the concerned client, the marital status of the client, the ethnicity of the client, the religious background of the clients and other such factors. The demographic segmentation of the concerned company might require the intervention of the census collectors of the government and at times the various governmental bodies that deal with the records of the citizens of the country (Weinstein Cahill, 2014). The demographic segmentation of the company might also be affected by the geographical segmentation of the country. The demographic segmentation of the company might use numerous amounts of the variables that might be related to the demography of the concerned country. The geographical segmentation of the company might relate to the segmentation of the clients on the basis of the geographical criteria of the land. The geographical matters that might be used to segment the markets might broadly segment the markets on the basis of the countries wherein the client base if located and in the narrower spectrum might refer to the various neighborhoods and the postal codes of the areas wherein there is the majority of the target customers of the country (Wilkinson, 2013). The geographical matters pertaining to the segmentation of the client base of the company might be combined with the demographic factors in order to provide for better detailing of the target client profiles of the concerned company, Wesfarmers in this case. The psychographic segmentation of the client base of the concerned company might refer to the segmentations that are based on the activities, the interests and the opinions that are maintained by the clientele of the concerned organization. The psychographic segmentation of the clientele is at times referred to as the lifestyle or the psychometric segmentation of the concerned client base of the organization. The psychographic segmentation is generally based on the preferences of the clients in terms of the ways that they choose in order to spend their leisure hours and the various external factors that might influence their decisions and preferences. The majority of the companies tend to abide by the psychographic segmentation of their clientele since it helps them in the identification of the market segment and thus helps them in forming a better understanding of the various matters that serve to be motivations for the given clientele of the concern. Market Targeting The market targeting generally refers to the process of the selection of the target market from the entire market that exists for the concerned market. The target market of the concerned company might relate to the various groups of the clients the needs of whom the company aims to meet. The target market of the industry mostly includes the clients of company towards whom the various products are targeted, for whom the price of the concerned product is defined (Weinstein, 2014). The promotional activities are also directed towards this chosen potential clientele of the company. The various distributional channels of the company are also directed to the various chosen clientele of the concerned business organization. The activity of the market targeting might refer to the evaluation of the various segments of the market and thereafter choosing the most appropriate segment of the market that is best suited for the concerned business organization. Therefore, the market targeting might b e defined as the activity of the division of the entire market into the various segments, the evaluation of the concerned segments and the selection of the most appropriate segment of the market as the target market of the concerned company (Hjort et al., 2013). The targeting of the market might involve a number of steps that are necessary for the selection of the most appropriate segment of the market that might help in the growth of the profits that are earned by the company. The process of the targeting of the market involves the conduction of the various explorative interviews that are to be conducted by the concerned research team of the concerned company in order to put forth an identification of the various factors that lead to the changes in the attitude, behavior and the motivations of the concerned customers (Lukic, 2013). The researchers are then advised to apply the analysis of the various factors in order to bring about a removal of the variables that tend to display a high correlation among themselves. This step is generally followed by the application of the analysis of the various clusters which help in the creation of the specification in the number of the segments that might be hugely different from each other. The final step involved in the process of the market targeting deals with the profiling of the concerned cluster in terms of the various distinguishable factors like the attitudes of the concerned clients, the behavior of the concerned clients, the demographics of the concerned clientele of the company that belong to the cluster, the psychographics that is displayed by the concerned group of the clients and the various patterns of the media that the concerned clientele might have access to. In case of the concerned company, the target group of the clients that the company in discussion, Wesfarmers wants to serve are the various shoppers that seek the convenience in the matters that are related to their shopping. The various matters that might affect the target group of the customers relate to the variety of the products that are available at the retail stores that are managed by the concerned retail magnet of the country. In order to attract the various clients who, belong to the appropriate segments of the clientele, the company tends to offer various amounts of discounts and other complimentary services to the chosen clientele. Market positioning The market positioning refers to the place that is occupied by the concerned brand in the minds of the concerned clientele of the company. The positioning of the company might also refer to the factors that help in distinguishing the products of the concerned brand from those that are marketed by the competitors of the concerned organization (Varley, 2014). The companies are often observed to put forth the various distinguishing factors that help their products to stand out among the huge number of the products that are available in the market wherein the concerned business organization might be operating (Pantano, 2014). The market positioning of the company might also deal with the ways that are used by the organization in order to promote the various unique features of the products that are marketed by the company (Neirotti, Raguseo Paolucci, 2016). This strategy might also be used by the concerned company in order to help in the creation of a long-lasting and suitable image of t he brand that might help the company to strengthen its foot hold in the concerned market of the country (Vize et al, 2013). The market positioning of the concerned organization might also help the concern in its primary step to enter the foreign markets in the concerned industry. The company in discussion, Wesfarmers is one of the major retail magnets that has been functional in the retail market of Australia. The company majorly deals with the various diversified materials that are needed in the fields of the chemicals, fertilizers, industrial as well as safety products. However, the major involvement of the company is observed in the fields of retail. The major competitors of the concern are the various retail stores that are owned by companies such as Coles, Bunnings Warehouse, Kmart, Target and Officeworks (Wesfarmers.com.au, 2018). The company in discussion, Wesfarmers however is considered to be one of major retail market dealers of the country. The strengths of the concerned company lie in the matters that pertain to the providing the clientele of the company with the needed convenience in the matters that deal with the shopping experience of the concerned shoppers of the company. The company is also known among its clientele for the great amount of th e aftersales service that it extends to the concerned clientele of the company (Moatti et al., 2015). The company is also known for the importance that the company extends to the customers of the organization in terms of the performance of the products and the quality of these products. The perceptual map of a company generally refers to the diagrammatic representation of the mental image of the company that is registered in the minds of the concerned customers regarding the placement of the various brands and companies that are operating within the company (Armstrong et al., 2014). The perceptual map of Wesfarmers as shown above reveals that the concerned company is at an advantageous position in the Australian market. The organization might face some competition on the higher levels from the other retail chain organizations like Coles, Bunnings Warehouse and Target. The company might try to expand in the global market and in the developing countries wherein they might get hold of an attractive target client base. The company in discussion, is advised to keep an eye out on the increase in the competition in the retail markets of Australia. The company might avoid the high competition due to the pricing strategy that is maintained by the competitors of the organization. The company might aim to provide their consumers with the higher quality products at reasonable prices that are low in comparison with the price that is set by the competitors of the same (Nagra Gopal, 2013). The company might also be advised to innovate upon the products that already exist within the Australian market as well as the global market. This might help the company to attract higher amounts of the customers and thereby bring about a huge change in the financial profits of the concerned company as a result helping the concerned company to grow both financially and in terms of the client base that it holds. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Guo, X., Ling, L., Yang, C., Li, Z., Liang, L. (2013). Optimal pricing strategy based on market segmentation for service products using online reservation systems: An application to hotel rooms.International Journal of Hospitality Management,35, 274-281. Han, S., Ye, Y., Fu, X., Chen, Z. (2014). Category role aided market segmentation approach to convenience store chain category management.Decision Support Systems,57, 296-308. 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