Telecommunication Industry for Rapid Market - myassignmenthelp

Question: Discuss about theTelecommunication Industry for Rapid Market. Answer: The increasing use of modern technology and the rapid growing market competition are the two primary factors that are responsible for the growth and expansion of the telecommunication industry. One of the unique characteristics of telecommunication industry is that it uses optical fibers as a medium of transmission of data instead of using twisted pair or coaxial cables (Ziemann et al. 2013). Secondly, the use of ISDN or Inter Services Digital Network is making the industry an entirely digitalized system and is enhancing the quality as well as speed of the digital communication. Thirdly, the telecommunication industry transfers high data connection and volume through high speed line. For short transfers, the low data volume and usually a fixed length of the message along with small number of dialog cycles are been performed. Best and worst service practices within the telecommunication industry The major telecom service providers in Australia are Vodafone, Testra and Optus (Beltran 2014). The 4p of service marketing (Best Practices) Product The three major telecommunication service providers of Australia provide more than 30 different services to their customers individually. The primary products and services include digital television internet services, fixed line and mobile telephony and branded handsets. These are the most used and most vital services that every man in the current era needs in order to ensure smooth flowing of his daily activities. Place In order to ensure that the customers are easily getting access to their services and products, Vodafone, Telstra and Optus opened up several customer care touch points as well as linked with several distributers in the city. These are helping in the availability of the products for the customers Promotion Each of the service providers uses very easy and efficient promotional methods in order to reach their target customers. They make use of posters, hoardings, television, print media and posters etc. With the same, the promotional activities are very eye catching and interesting. For example, the VAS services of the Vodafone Australia are promoted by making use of zoozoo advertisements (Desai 2013). Furthermore, each of their websites consists of downloadable videos, wallpapers, ringtones etc., which allows the customers to spread the messages all around. Pricing The prices vary differently for different kinds of products and services and that too at a very affordable range. The common people do not need to dig up their pockets in order to get entertained and connect with their dear ones. Worst Practices: It has been found out from the recent survey that the telecommunication industry of Australia (telco) was undergoing through high level of customer complaints. The root causes of the complaints were the unrealistic consumer expectation, due to the quality of the information available for the customers pre-scale and because of receiving unexpectedly high amount of bills by the customers. This has resulted in influencing the behavior of the consumers such as choice overload, defaults, endowment, heuristics, framing biases and hyperbolic discounting. Overall customer satisfaction: The overall customer satisfaction with the provided service of the Australian telecommunication industry continues to be high, i.e., 66% as of 2016 (Kim, Kim and Wachter 2013). One in every four customers are reportedly very satisfied and two in every five are satisfied according to the survey conducted in 2016. However, 14% of the customers are dissatisfied with the services in some or the other way. References: Beltrn, F., 2014. Fibre-to-the-home, high-speed and national broadband plans: Tales from Down Under.Telecommunications Policy,38(8-9), pp.715-729. Desai, M.K., 2013. Indian Media Histories of Last Two Decades: Story of Innovations.Journal of Global Communication,6(1), pp.44-50. Kim, Y.H., Kim, D.J. and Wachter, K., 2013. A study of mobile user engagement (MoEN): Engagement motivations, perceived value, satisfaction, and continued engagement intention.Decision Support Systems,56, pp.361-370. Ziemann, O., Krauser, J., Zamzow, P.E. and Daum, W., 2013.POF-polymer optical fibers for data communication. Springer Science Business Media.